Introduction
Welcome to the web of Applied Microeconomics Lab. Our team focuses on empirical investigation of microeconomic behavior, in particular that of consumers.
Our current areas focus on:
a) Willingness to Pay estimates in relation to environmental savings
b) Bounded Rationality biases in consumer behavior and their influence on decision making (e.g. decoy pricing and framing effect)
c) Food waste behavior and experimental methods aimed at food waste reduction